Analyze a Campaign

TAKEDOWN: Review, Funding & Stats

https://www.kickstarter.com/projects/355932838/crowdsourced-hardcore-tactical-shooter
Scoring

Hyperstarter Score

29%

Need Improvement

Campaign

Goal Status

Funded

Backers

5,423

Pledge Amount

$221,833.97

of $200,000

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General Sites

95
Referring page & text snippet
EPSILON Preview - A Promising Successor - Niche Gamer
nichegamer.com

people were so disappointed withTakedown: Red Sabre. After a successful crowd-funding campaign ,Takedownwas released in 2013–and was absolutelydemolishedby critics.

2012 Year in Review: Land and Armor Combat Page 2 | SimHQ
www.simhq.com

Maybe 2013 will be the year of Takedown or Ground Branch (below)

Fatass millionaire wants you to fund his game | Next Generation Emulation
www.ngemu.com

www.kickstarter.com/projects/355932838/crowdsourced-hardcore-tactical-shooter

Takedown heading to XBLA and Steam on September 20 [Joystiq] - Retrogaming Roundtable
forum.digitpress.com

Takedowndeveloper Serellan received funding on Kickstarter for the game in April 2012 , prior to finding a publishing partner in 505 Games

Steam Daily Deals - Page 49 - Gaming - OverclockersClub Forums
forums.overclockersclub.com

Six and Ghost Recon games, check out the indie Kickstarter Project Takedown

Showing 5 of 95 backlinks

TAKEDOWN: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title1
The title is too shortTITLE: 8

The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit.

description5
Excellent, the description is just right!DESCRIPTION: 123

The number of words in the description is just right to capture attention and bring them into your project.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 8

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.

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