Crossroads Watch by Trafford Watch Co: Review, Funding & Stats
https://www.kickstarter.com/projects/nathantrafford/crossroads-watch-by-trafford-watch-coHyperstarter Score
82%
Excellent
Goal Status
Backers
244
Pledge Amount
$119,283
of $35,000
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Marketing & Backlinks
Crossroads Watch by Trafford Watch Co: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 37 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 63 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 5 | There are 3021 words Great!WORD COUNT: 3021 This campaign has the optimum recommended number of words on the page. Remember to break up large amounts of text with images, diagrams, headings and paragraphs. |
 5 | There are 13 external linksLINK COUNT: 13 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 3 | There are 108 imagesNUMBER OF IMAGES: 108 Just a small warning that there may be too many images on the page. This could affect loading speeds or there could just be too much on the page. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
Try a combination of imagery and typed text to balance out the page. If you're using animated GIFs, make sure you have at least 2 or 3 high-quality GIFs that span across the whole page width.