Conserve Dorothy's RUBY SLIPPERS: Review, Funding & Stats
https://www.kickstarter.com/projects/smithsonian/conserve-dorothys-ruby-slippersHyperstarter Score
29%
Need Improvement
Goal Status
Backers
6,451
Pledge Amount
$349,026.31
of $300,000
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Marketing & Backlinks
Popular Sites
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 Environmental Activists Focus on Museums That Take Oil Money - The New York Times Sep 9, 2021|www.nytimes.com|High Traffic has also raised hundreds of thousands of dollars through Kickstarter campaigns . |
 Nonprofits on Kickstarter: How to Connect with Your Community to Bring New Ideas to Life | by Kickstarter | Kickstarter Magazine | Medium medium.com|High Traffic Dorothy’s ruby slippers . A traveling egg-shaped museum . Powerful symbols of hope |
 From Eric the robot to Dorothy’s slippers: 10 years of Kickstarter | Kickstarter | The Guardian www.theguardian.com|High Traffic to restore Neil Armstrong’s space suit , the Smithsonian crowdfunded another magical element of its collection. It was advised by Kickstarter that only |
 Smithsonian to save Dorothy's red slippers after crowdfunding $300,000 Mar 8, 2018|money.cnn.com|High Traffic More than 5,300 donors contributed to the fundraising effort on Kickstarter , which launched last week. Most donations were relatively small, |
 Dorothy's Wizard of Oz slippers to be saved after campaign hits $300,000 - BBC News www.bbc.co.uk|High Traffic The Smithsonian National Museum of American History had run a campaign to save its pair of the famous shoes from deterioration |
General Sites
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 The History Blog » 2016 » October www.thehistoryblog.com Last Monday, the Smithsonian’s National Museum of American History launched a crowdfunding campaign to raise $300,000 for the conservation and display of the |
 Kickstarter Campaign Started to Preserve Dorothy’s Slippers bookstr.com Wizard of Oz , the Smithsonian museum has launched a Kickstarter campaign . With a $300,000 goal, and 29 days to go, |
 Improving (?) Scotch, A Zillow Nightmare, & The Next Guardians of the Galaxy dappered.com EM!I guess it’s not really a terrible idea using crowdfunding in this way. But dang if I’m not used to it just yet. |
 City Life Org - Smithsonian’s National Museum of American History To Remove Ruby Slippers From View in June Apr 5, 2022|thecitylife.org research and conservation treatment in 2016–17 as part of a Kickstarter campaign to #KeepThemRuby . Videos, blogs and other material will provide digital access |
 fripperiesandfobs.tumblr.com - Tumbex www.tumbex.com https://www.kickstarter.com/projects/smithsonian/conserve-dorothys-ruby-slippers/widget/video.html |
Conserve Dorothy's RUBY SLIPPERS: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 32 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 65 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.