Carla Hall's Southern Kitchen: Review, Funding & Stats
https://www.kickstarter.com/projects/carlahall/carla-halls-southern-kitchenHyperstarter Score
36%
Good
Goal Status
Backers
1,550
Pledge Amount
$264,703.56
of $250,000
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Marketing & Backlinks
Popular Sites
19| Referring page & text snippet |
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 Carla Hall - Wikipedia en.wikipedia.org|High Traffic " Carla Hall's Southern Kitchen ". Kickstarter . September 23, 2014. Retrieved September 13, 2016. |
 Foodie Friday: Serena Williams, Alessandra Ambrosia, Carla Hall, and More Feb 8, 2020|www.yahoo.com “Top Chef” alum for a preview of her upcoming restaurant. Carla Hall’s Southern Kitchen will specialize in Nashville-style hot chicken and is expected to |
 Carla Hall - Wikipedia en.m.wikipedia.org " Carla Hall's Southern Kitchen ". Kickstarter . September 23, 2014. Retrieved September 13, 2016. |
 The secret behind Carla Hall's hot chicken | Fox News www.foxnews.com|High Traffic The Kickstarter for Carla Hall's Southern Kitchen has raised more than $64,000 |
 Carla Hall on Six Lessons Learned From Her Failed NYC Restaurant - Eater Oct 9, 2021|www.eater.com|High Traffic Hall’s fame also meant the restaurant was able to raise more than $250,000 from fans via Kickstarter, but she later came to regret |
General Sites
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 Snacktastic Sundays: Hot & Sticky Crock Pot Chicken www.justputzing.com or (2) got horribly botched. First, I tried to make Carla Hall’s Hot Fried Chicken . Things were going great, and my chicken was brining |
 Carla Hall - Wikipedia Nov 12, 2021|en.wikidark.org " Carla Hall's Southern Kitchen ". Kickstarter . September 23, 2014. Retrieved September 13, 2016. |
 TASTE THIS! Carla Hall's Restaurant Kickstarter Campaign! Sep 12, 2018|divagalsdaily.com Carla has launched a Kickstarter campaign for her new restaurant. I asked Carla why she launched |
 This Week's Various • Deep Fried Kudzu deepfriedkudzu.com Carla Hall is doing a Kickstarter campaign to open a Nashville-style hot chicken restaurant in NYC . |
 Top Chef's Carla Hall Is Opening Her Soul Food Restaurant In Cobble Hill This Week | OurBKSocial Apr 4, 2017|ourbksocial.com Kickstarter campaign |
Carla Hall's Southern Kitchen: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 29 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 5 | Excellent, the description is just right!DESCRIPTION: 129 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.