Canary in a Coal Mine: Review, Funding & Stats
https://www.kickstarter.com/projects/959776320/canary-in-a-coal-mineHyperstarter Score
36%
Good
Goal Status
Backers
2,593
Pledge Amount
$212,962.22
of $50,000
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Marketing & Backlinks
Popular Sites
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 NJ Woman Felled by 'Devastating Disease Doctors Have Never Heard of' - ABC News abcnews.go.com|High Traffic Brea recently launched a fundraising campaign on the crowdsourcing site Kickstarter with a goal of raising $200,000 by Nov. 22 to |
 Illuminating an illness without end: Fellows Friday with Jennifer Brea | TED Blog Sep 8, 2022|blog.ted.com it feels like to live with this debilitating disease. Its Kickstarter campaign , launched just days ago, has already almost met its |
 Jennifer Brea | HuffPost Oct 9, 2021|www.huffpost.com in Politics from Princeton University. She is the director of Canary in a Coal Mine , a film about Myalgic Encephalomyelitis (M.E.), also misleadingly known |
 Jennifer Brea documented chronic fatigue syndrome so doctors would believe women - The Verge www.theverge.com|High Traffic figuring out “how to make a film from bed,” eventually bringing in $212,000 on Kickstarter . At the time, she says, it was the eighth |
 Chronic fatigue syndrome activists launch 'uprising' from their beds | Al Jazeera America america.aljazeera.com|High Traffic But people clearly want to hear her story. Brea started a Kickstarter to raise funding too, and set a goal of $50,000. |
General Sites
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 The psychotherapy scandal | Progress | News and debate from the progressive community archive.progressivebritain.org http://www.kickstarter.com/projects/959776320/canary-in-a-coal-mine |
 Unrest - MEpedia Mar 5, 2022|me-pedia.org Canary in a Coal Mine Kickstarter |
 msavoy | The Environmental Illness Resource www.ei-resource.org it would be money put towards a great cause. Thanks! http://www.kickstarter.com/projects/959776320/canary-in-a-coal-mine |
 Canary in a Coalmine – Exclusive interview and film trailer help launch Kickstarter campaign! Sep 8, 2021|phoenixrising.me Jen wall of science Canary Jen wall of science Canary |
 2014-08 Summer - Pick-me-ups for the Dog Days www.massmecfs.org been selected as a Sundance Institute Documentary Film Program grantee. Read filmmaker Jen Brea's post about this honor . |
Canary in a Coal Mine: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 21 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 5 | Excellent, the description is just right!DESCRIPTION: 118 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.