Analyze a Campaign

Bring Penny Arcade's Automata to Life: Review, Funding & Stats

https://www.kickstarter.com/projects/pennyarcade/bring-penny-arcades-automata-to-life
Scoring

Hyperstarter Score

29%

Need Improvement

Campaign

Goal Status

Funded

Backers

5,250

Pledge Amount

$473,494.3

of $322,637

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General Sites

9
Referring page & text snippet
What Makes a Successful Kickstarter or Indiegogo Campaign? - Growing Social Media
growingsocialmedia.com

Invisibo invisible condoms and the totally dramatic, eye-catching video from Automata . Automata continues their strong start with a page that

Talking *to* webcomics – Part 2 | Digital Strips: The Webcomics Podcast
Jan 8, 2020|digitalstrips.com

Search blog series), have undergone numerous Kickstarters to bring their Automata and Thornwatch series to life, as well as running various

Clickwise - Cogspace
Apr 5, 2022|www.cogspace.com

KEEP OUT “, the sleeve of a hoodie reading “ RAISE THIS ARM TO INITIATE REVOLUTION “, and a pin reading “ REGAL SWANGEE “.

Ken Kennedy – Page 18 – Kenzoid's Autonomous Zone
kenzoid.com

Kickstarter: Bring Penny Arcade’s Automata to Life

p-g.net – Page 5
pagan-gerbil.net

Penny Arcade’s Automata

Showing 5 of 9 backlinks

Bring Penny Arcade's Automata to Life: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title4
The title has a good length, but could more text be added?TITLE: 37

Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines.

description2
The description length may be too shortDESCRIPTION: 75

Consider revising the description wording. A good description can help potential backers understand what the project is about quickly.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 37

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

DESCRIPTION: 75

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.