Analyze a Campaign

BOY: the American release!: Review, Funding & Stats

https://www.kickstarter.com/projects/18395296/boy-the-american-release
Scoring

Hyperstarter Score

36%

Good

Campaign

Goal Status

Funded

Backers

1,826

Pledge Amount

$110,796.4

of $90,000

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General Sites

13
Referring page & text snippet
Observations on film art : Taika Waititi: The very model of a modern movie-maker
Feb 12, 2017|www.davidbordwell.net

money to releaseBoyin the North American market, he started a Kickstarter campaign with a goal of $90,000 and raised $110,796. He directed

Sciblogs | ‘Boy’, what a great way to get free publicity
sciblogs.co.nz

In what was then a novel move, Waititi used Kickstarter to crowdfund seek $90,000 to do so (and eventually obtained

Kickstarter set to launch in New Zealand | National Crowdfunding & Fintech Association of Canada
ncfacanada.org

example of crowdfunding took place when film director Taika Waititi raised US$110,000 on Kickstarter to help pay for the US distribution of

KickStarter - Kickstarter Watch. | Page 21 | rpgcodex > 20 god-damned years and still a work in progress
rpgcodex.net

$00,110,796 BOY: the American release!

How (Not) To Be Incredibly Racist and Sexist Without Really Trying • Muse • Public Address
May 3, 2017|publicaddress.net

market where Waititi funded the film’s extremely limited American release through a Kickstarter .

Showing 5 of 13 backlinks

BOY: the American release!: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title4
The title has a good length, but could more text be added?TITLE: 26

Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines.

description5
Excellent, the description is just right!DESCRIPTION: 101

The number of words in the description is just right to capture attention and bring them into your project.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 26

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.