Aumi - Reinventing the Night Light: Review, Funding & Stats
https://www.kickstarter.com/projects/aumi/aumi-reinventing-the-night-lightHyperstarter Score
36%
Good
Goal Status
Backers
2,241
Pledge Amount
$160,729
of $40,000
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Marketing & Backlinks
Popular Sites
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 Indiegogo is now an e-tailer, too | TechCrunch techcrunch.com|High Traffic surface and can be controlled by a smartphone. The product raised money on Kickstarter in 2015 and is also available for sale |
 App-Controlled Night Lights : LED Night Light www.trendhunter.com References: kickstarter |
 Aumi is a new night light for your smart home - 单片机论坛,单片机技术交流论坛 - 21ic电子技术开发论坛 Sep 2, 2022|bbs.21ic.com Head over to Aumi’s Kickstarter page |
 Aumi Rechargeable, Multi-Coloured, Bluetooth Night Light (video) www.geeky-gadgets.com |
 Aumi - Reinventing the Night Light » Gadget Flow thegadgetflow.com |
General Sites
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 Aumi: Smart Night Light [App-Enabled] www.gadgetify.com flat surface when removed from the outlet. Yet another interesting Kickstarater project . |
 Aumiแสงกลางคืนอัจริยะ - techhub Nov 9, 2020|www.techhub.in.th หากใครต้องการศึกษาข้อมูลเพิ่มเติมหรือซื้อก็สามารถดูได้ที่เว็บ kickstarter ได้เลย ครับ |
 Aumi Smartphone-Enabled Night Light - www.iphoneness.com Like what you see? You can find out more on Kickstarter . |
 Kickstarter Spotlight: Aumi Is Reinventing The Nightlight Jun 5, 2017|techdissected.com Kickstarter: Aumi Light Kickstarter |
 Light Up the Night - The Atlanta 100 Apr 3, 2020|theatlanta100.com ordered a nightlight as a 30-year-old man. But the Aumi, now crowdfunding on Kickstarter for shipping in December, isn’t just any old nightlight. |
Aumi - Reinventing the Night Light: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 34 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 5 | Excellent, the description is just right!DESCRIPTION: 104 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.
Popular Technology Sites
Websites and influencers in the Technology category
Technology Influencers
6
WIRED is where tomorrow is realized. You'll get the latest in tech news, science, business, gear, security, and geek culture.
Computerworld covers a range of technology topics, with a focus on these core areas of IT: Windows, Mobile, Apple/enterprise, Office and productivity suites, collaboration, web browsers and blockchain, as well as relevant information about companies such as Microsoft, Apple and Google.
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world.
Uncrate is the leading buyer's guide, filled with the world's best gear, apparel, and automobiles.
General Technology Sites
10
India's most popular destination for personal technology news, views & reviews. Get sound technology advice on buying products.
Tech Advisor from IDG brings you news, reviews, tips, tricks and opinions about the latest and greatest gadgets, from smartwatches and smartglasses to smartphones and tablets, we've got it covered. Tech Advisor is essential reading for gadget fans.
Covers apps, careers, cloud computing, data center, mobile, outsourcing, security, social media, hardware and software. CIO.com delivers the latest tech news, analysis, how-to, blogs, and video for IT professionals.
The intersection of technology, science, art, and culture. Offers in-depth reporting & long-form feature stories, breaking news coverage, product information, and community content in a unified and cohesive manner.
Gizmodo is a news and opinion website about gadgets, technology, science, environmental news, entertainment, and culture.