ATOMS Express Toys: Review, Funding & Stats
https://www.kickstarter.com/projects/atoms/atoms-express-toysHyperstarter Score
29%
Need Improvement
Goal Status
Backers
1,362
Pledge Amount
$183,232.23
of $100,000
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Marketing & Backlinks
Popular Sites
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 iPod Designer Invents Easy Interactive Building Blocks for Kids | WIRED Jan 7, 2019|www.wired.com|High Traffic for the first-generation iPod touch, Atoms Express just set up shop on Kickstarter to fund this vision and get these "Atoms" distributed to |
 Backed Or Whacked: Kids Projects Put The ‘Fun’ In Crowdfunding | TechCrunch techcrunch.com|High Traffic Backed: ATOMS Express Toys .Clearly aimed at the little (or not so little) maker |
 Make things that do things: Atoms 'building blocks' bring toys to life | VentureBeat Aug 9, 2022|venturebeat.com rock group U2 frontman Bono as one of the investors) following a successful Kickstarter campaign . |
 Smart building blocks let kids engineer tech creations with ease www.nbcnews.com|High Traffic former MIT Media Lab member who worked at Apple. On Wednesday, Atoms Express Toys hit their $100,000 goal on Kickstarter . NBC News talked with Rosenblatt about his new endeavor. |
 ATOMS are iPhone-controlled, DIY toy kits | Engadget Jan 10, 2021|www.engadget.com who isn't? -- you're probably very happy that the recent Kickstarter for ATOMS was a resounding success. The tiny building tools can turn |
General Sites
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 Friday Links – Blog – BERG berglondon.com 7. ATOMS |
 iPod Designer Invents Easy Interactive Building Blocks for - Freedoms Phoenix Dec 6, 2020|www.freedomsphoenix.com that’s exactly the type of interactive play a company called Atoms Express wants to foster. |
 LEGOS come to life: True to its name, ATOMS are smart building blocks that enable kids to build cooler things – StartUp Beat Dec 11, 2022|www.startupbeat.com . It was founded in 2012, and previously raised $183,000 through a successful Kickstarter campaign . |
 Coolest New Technology for Education That Every Teacher and Student Must Try Aug 5, 2022|www.inboundwriter.com According to the makers , “ATOMS are a system of plug-n-play sensors, motors and |
 About - Pragmatic Mom www.pragmaticmom.com love our kickstarter video. ATOMS is just that cool. ( http://www.kickstarter.com/projects/atoms/atoms-express-toys ) Let me know if you’d like to find out |
ATOMS Express Toys: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 18 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 5 | Excellent, the description is just right!DESCRIPTION: 125 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.
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General Hardware Sites
8
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TechHive covers everything from lighting controls to home security; home entertainment to smart appliances and more. Any tech websites list will be incomplete without this one.