AiraWear - World's First Massage Hoodie: Review, Funding & Stats
https://www.kickstarter.com/projects/781514562/airawear-worlds-first-massage-hoodieHyperstarter Score
36%
Good
Goal Status
Backers
1,041
Pledge Amount
$150,035.69
of $75,000
Find where your competitor's were featured — connect with the right influencers
Sign-up to gain full access to our backlink data and see all the links.
Marketing & Backlinks
Popular Sites
17| Referring page & text snippet |
|---|
 This AiraWear hoodie gives you backrubs on the go - CNET www.cnet.com|High Traffic The AiraWear is currently looking for funding on Kickstarter , and is close to hitting its target with more |
 This hoodie gives surprisingly decent massages | Mashable Feb 9, 2021|mashable.com behind the AiraWear jacket, more than 1,000 backers and $150,000 on Kickstarter . |
 I Tried Five High-Tech Solutions That Promised To Fix My Terrible Post Jul 10, 2021|www.fastcompany.com|High Traffic chairs, “smart bras,” neck movement trackers, and something called a “massage hoodie” . For kids, there are games, pillows, and a head |
 DIY SEO: A Basic 4-Step Guide That Anyone Can Follow Jul 4, 2022|ahrefs.com|High Traffic working for a startup trying to market an invention: a massage jacket . |
 The AiraWear massage hoodie is absurd, but it works | Engadget www.engadget.com|High Traffic wearing it in public, the product (which just launched on Kickstarter ) may succeed on sheer chutzpah alone. |
General Sites
15| Referring page & text snippet |
|---|
 AirWear แจ็คเก็ตติดตั้งระบบนวดตัวแรกของโลก - Marketeer Online marketeeronline.co ที่มา : designtaxi , kickstarter |
 73 Awesome Hoodies For Guys That Are Unique ( Cool Men's Hoodies ) awesomestuff365.com check lowest price |
 Does Failed Crowdfunding for Hiody Music Hoodie Signal Struggle for Smart Clothing? | SnapMunk www.snapmunk.com to say that all tech-infused clothing is destined for failure. AiraWear , a muscle-massaging hoodie, doubled its Kickstarter fundraising goal of $75,000. The |
 This Hoodie Actually Gives You A Pretty Sick Massage www.sickchirpse.com Images VIA |
 AiraWear: Discreet Massage On-The-Go As You Go About Your Daily Routines - SHOUTS Feb 2, 2021|mikeshouts.com innovative massaging apparel to Kickstarter where you can pre-order for $119 or more . There’s no need to worry about funding, because, as |
AiraWear - World's First Massage Hoodie: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 39 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 5 | Excellent, the description is just right!DESCRIPTION: 130 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.