Solar Roadways: Review, Funding & Stats
https://www.indiegogo.com/projects/solar-roadwaysHyperstarter Score
29%
Need Improvement
Goal Status
Backers
0
Pledge Amount
2,288,434
of 1,039,918
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Marketing & Backlinks
Popular Sites
227| Referring page & text snippet |
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 List of highest-funded crowdfunding projects - Wikipedia en.wikipedia.org|High Traffic Julie and Scott Brusaw (2014-04-21). "Solar Roadways" . Indiegogo |
 The Worst Crowdfunded Ideas So Far | by Sam Bartee | Adventures in Consumer Technology | Medium Jan 3, 2015|medium.com In this, only two really stick out: Hendo Hoverboards and Solar Roadways . |
 World's first solar cycle lane opening in the Netherlands | Solar power | The Guardian www.theguardian.com|High Traffic and thanks to a popular viral video , they have raised $2.2m (£1.4m) to put their design into production . |
 This Parking Lot Is Paved With Solar Panels | WIRED Sep 2, 2019|www.wired.com|High Traffic the Federal Highway Administration. Now, the Brusaws have launched an Indiegogo campaign to raise $1 million for commercialization of their prototypes. |
 That Amazing 'Solar Roadways' Project Has a Working Prototype - Bloomberg Mar 1, 2021|www.bloomberg.com|High Traffic All images courtesy of Solar Roadways on Indiegogo . |
General Sites
453| Referring page & text snippet |
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 This Couple Is Making Roads Out Of Solar Panels, And They Actually Work : Conscious Life News consciouslifenews.com The e-mails are about the couple’s Solar Roadways project, which aims to replace traditional asphalt and concrete roadways |
 The autonomous (self driving) car buyers and owners thread | Page 5 | Home Theater Forum Dec 3, 2022|www.hometheaterforum.com off about this, too much of a hard sell maybe? https://www.indiegogo.com/projects/solar-roadways#home |
 Solar Roadways | DudeIWantThat.com Jul 7, 2021|www.dudeiwantthat.com you. Or at least an opportunity to contribute to the crowdfunding campaign that could lay the company's first panels on US streets. |
 New Buildings Discussion | Page 57 | CivFanatics Forums Feb 1, 2021|forums.civfanatics.com Hydro, have you seen this ? |
 Home - Solar Roadways Apr 5, 2022|solarroadways.com |
Solar Roadways: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 1 | The title is too shortTITLE: 14 The first job of your headline is to grab attention. Describe your project with an easily understood, communicable and unique benefit. |
 5 | Excellent, the description is just right!DESCRIPTION: 100 The number of words in the description is just right to capture attention and bring them into your project. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.