Analyze a Campaign

''Rwanda'' An exhibition to coincide with the 20th anniversary of the Genocide: Review, Funding & Stats

https://www.indiegogo.com/projects/rwanda-an-exhibition-to-coincide-with-the-20th-anniversary-of-the-genocide
Scoring

Hyperstarter Score

36%

Good

Campaign

Goal Status

In Progress

Backers

0

Pledge Amount

600

of 10,000

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''Rwanda'' An exhibition to coincide with the 20th anniversary of the Genocide: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title5
Excellent, the title is just the right lengthTITLE: 78

The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers.

description3
Consider revising the description lengthDESCRIPTION: 155

Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Keep going with the campaign!

DESCRIPTION: 155

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.