Prepd Pack - The Lunchbox Reimagined: Review, Funding & Stats
https://www.indiegogo.com/projects/prepd-pack-the-lunchbox-reimaginedHyperstarter Score
29%
Need Improvement
Goal Status
Backers
16,902
Pledge Amount
$2,930,569
of $25,000
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Marketing & Backlinks
Popular Sites
4| Referring page & text snippet |
|---|
 Best Designed Lunchbox Ever www.insider.com Place and Matters launched the Prepd Pack on Kickstarter and Indiegogo in early 2016. |
 Prepd Pack Lunch Box - Outside Online Aug 9, 2022|www.outsideonline.com $70, indiegogo.com |
 Millennial.jpg - The Something Awful Forums Jan 9, 2022|forums.somethingawful.com https://www.indiegogo.com/projects/prepd-pack-the-lunchbox-reimagined#/ |
 Prepd Pack - The Lunchbox Reimagined | Indiegogo • Aaron Parecki Oct 10, 2016|aaronparecki.com Prepd Pack - The Lunchbox Reimagined | Indiegogo |
General Sites
12| Referring page & text snippet |
|---|
 This Insanely Cool Lunchbox Raised Almost $2 Million On Indiegogo, And It Ships Next Month | SnapMunk www.snapmunk.com Prepd Pack is currently available for pre-order via their Indiegogo campaign starting at $55 for the basic kit, and $100 for |
 Menclub Feb 11, 2018|menclub.hk Prepd Pack |
 Web Coolness: DIY market totes, Father's Day food & more. coolmomeats.com This cool lunchbox has raised almost 6000% of its Indiegogo goal. Whoa. |
 The Perfect Lunchbox for Entrepreneurs | Passionate Storyteller & Public Speaker www.danniefountain.com when I say I need one of these! Get yours here . |
 This Futuristic Lunchbox Looks Awesome And We Want It May 8, 2018|thecusp.com.au It’s the Prepd Pack lunchbox , and it’s here to make your lunch as easy |
Prepd Pack - The Lunchbox Reimagined: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 36 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 83 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.